The online store needs visitors to enter it in order to sell it to them like any store.
So you should know how to bring more visitors to your online store and what are the best ways to bring them So you have written the most important factors for the success of your online store.
The success of your online store depends mainly on the number of visitors who come to it per day and how much you are able to attract visitors to your online store.
But first it is necessary to define the online store.
Definition of an online store:
It is an electronic medium through which you can add your products and services and display them in an organized and easy way for the customer and makes it easier for you to manage the sales process for your products and make a lot of profits.
That is, it represents a small local store.
How to contribute to the success of your online store and its appearance in the first results on Google?
When you want to open an online store, you have to realize that you are opening a store on a street and this street must be busy and there is traffic to be able to attract visitors, if there is no traffic for sure, you will lose your store, and so it is an online store there is no traffic if there are no sales.
You can follow the following:
You can bring SEO specialists and ask them to improve the performance of your site to attract visitors so that your site tops the first results on the Google search engine.
This step is one of the most important factors for the success of your online store.
You can get acquainted with our service with search engine optimization.
Be interested in getting a professional design and logo for your store's identity, because paying attention to the good appearance will have a positive impact on the interaction of your customers with you and make them more confident in your online store.
In addition, paid ads pay for YouTube, Facebook, Google, Twitter and Instagram in exchange for attracting visitors to enter your store.
The most important factors for the success of the online store:
First: know attractive products and what customers really need:
The products in your store should be attractive, in demand and there is a real need for them in the market.
You need a well-thought-out and proven targeting mechanism to reach specific consumers.
You should adopt a well-thought-out and clear pricing policy, and therefore you can propose competitive prices.
Present your products in a way that is easy to find. Consumers can purchase these products at any time.
Secondly: attract more visitors to your site:
The right marketing tools will help you attract more visitors, such as search engine optimization (SEO), keyword advertising, email marketing.
Third: increase conversions with proper ease of use:
There are some aspects that will make your online store easy to use and responsive to consumer needs, namely:
- Transparency of product display.
- A search function that provides the expected results.
- Clarity of the ordering process.
- Comprehensive indication of prices ( including shipping costs) .
- The correct wording of the right of exchange or return.
Fourth: enhancing confidence with documented evidence:
Since the online store is often unknown to the consumer.
Payment and data privacy are often considered a risk by the consumer. So you should give the Consumer Comfort and trust consumers in order to turn the visitor into a real buyer.
Reviews and customer opinions will help you make it easier.
Fifth: ensure perfect customer service:
Once you have converted a visitor into an actual buyer in your online store, you must provide premium services in order to keep them as a regular customer.
Make sure that the payment and receipt methods are made correctly and inform the consumer as soon as this procedure is completed.
Deliver your products in a timely manner.
Additional services such as a Money-Back Guarantee and excellent customer service give the consumer complete satisfaction.
The service or product you offer must satisfy the customer's need and reach his expectations.
Sixth: linking your online store to social media platforms:
This will help you increase your website visitors through social media, as it is considered a convenient, easy and inexpensive promotional tool.
It contributes to the promotion of your store and the audience's knowledge of what is offered, and therefore visiting the store and making purchases, and interaction on social platforms and customer opinions enhance the public's confidence in the online store
Why do we prefer online stores to on-the-ground ones?
1-because you are very limited in stores on Earth by the number of people there are. But in online stores you are not limited by the number of people.
But you may be limited in terms of language.
2-the low capital in the online store makes it very desirable by business owners and companies, you will not have to pay fees, buy goods, store them, and you may not be able to sell them, so you lose. As for the online store, you can invest in it for about 50 dollars a year.
3-the sale will be done in electronic stores automatically, where the order is shown to you, and you only have to insure shipping and payment gateway companies, and then you will send money.
Five factors for the success of e-commerce:
E-commerce is the process of selling or buying via the internet. E-commerce is based on technology such as mobile phone trading, where e-commerce allows many business opportunities due to services related to information, software applications and digital products.
It has also caused job losses. E-commerce brings convenience to consumers, there is nothing wrong with them to leave the house, all they have to do is browse the internet.
Especially for the purchase of products that are not sold in nearby stores. It also helps consumers in a wider purchase of products and saves their time.
So the most important factors for the success of your online store:
Providing high quality
High quality can be achieved through an effective system, according to which the quality system is further improved.
The quality system must be at an acceptable level and the system must be developed from time to time.
The measure of consumer satisfaction is considered a tool for system development.
Product pricing system
Charging prices to consumers or customers has a direct impact on the success of your project.
Product pricing is a very complex thing based on many rules, but its main purpose, of course, is to cover all costs and ultimately add profit to the employer.
There are many factors on which the pricing process depends such as the volume of demand for a product, the volume of competition between companies for this segment, and also the price hoped for by potential customers.
A very important step before determining the price is to survey the opinions of potential customers and investigate their expectations for the price of the product.
This may help to reach a satisfactory price for customers.
Marketing
The core of the success of your online store. Learning how to market your product will definitely help you grow your store's sales traffic, so when you have ideas for how to sell the product online, you will be given a chance to succeed in your project.
You will need to experiment with different marketing ideas to understand your target audience and market your product to them.
You can also offer a permanent discount for repeat consumers. And this will help you keep important customers.
Shipping
The speed of arrival to the customer, punctuality and maintaining the quality of the product during the transportation process are all very important criteria that must be taken into account during the shipping process.
You can measure the success of your online store by the speed of arrival of the product to the customer, that is, the quality of customer service.
Customer service
Good customer service is one of the basics of bringing consumers back to you.
The first law of excellent customer service is to answer the phone, the second is not to promise unless you are able to fulfill and the third is always listen to the opinions of consumers.